BTC Inc

Media and Advertising

Blockchain News in the Media and Advertising Industry

PRESENTED BY

Blockchain Technology Is Disrupting the Massive Content Marketing Industry

by Reuben Jackson

Content marketing, the practice of raising interest in a brand through creative and not explicitly promotional material, has grown in lockstep with the rise of the internet. Social media postings, YouTube videos, blog posts and more have proven to be ideal arenas to target audiences and serve ...

IBM and Mediaocean Launch New Blockchain Platform for Digital Advertising

by Christopher Tozzi

Competition among blockchain-based advertising solutions has grown even more intense with the announcement from IBM and Mediaocean that they are forming a new blockchain consortium for digital advertising and media. The two companies announced the consortium at Cannes Lions, a technology and ...

World’s First Blockchain Documentary Series Premieres

by The Distributed Ledger

The world’s first serialized documentary on blockchain technology, “Next: Blockchain,” has launched with its first episode on multiple streaming platforms, including Amazon Prime. It is one of the only video productions to take a deep dive into the world of blockchain technology and those behind ...

Blockchain Technology Is Giving Digital Marketing a Makeover

by Sadie Williamson

In digital marketing, recommendations from experts is one of the strategies with the highest conversion rates. Customers are more likely to buy a product when it is recommended by someone they deem to have expert knowledge about the product. A recommendation from an expert is known as “affiliate ...

The Promise of Blockchain-Based Email

by Christopher Tozzi

If you look around the blockchain ecosystem, you might notice that one seemingly obvious use case for blockchain technology is surprisingly rare: email. While a handful of startups are working to build decentralized email platforms based on blockchain technology, they are few and far between. ...

Why Social Media Platforms Should Be Turning to the Blockchain

by Reuben Jackson

While Facebook and Twitter are banning all crypto-related marketing from their platforms, a new breed of blockchain-based social media sites is growing. Amazingly, these platforms are gaining popularity at an explosive rate, with some managing to raise hundreds of millions of dollars for ...

Blockchain Technology’s Growing Role in the Art Industry

by Christopher Tozzi

At first glance, the art industry may not seem like an obvious candidate for disruption via blockchain technology. Much of the industry is not digitized — trade in oil-on-canvas paintings is still a big business — and in some cases the artists have been dead for centuries. They have no say about ...

Securing VR Experiences With Distributed Ledger Technology

by Nikki Brown

We’re only at the tip of the iceberg when it comes to the applications of virtual reality (VR). For one thing, incredible amounts of data must be recorded and tracked to personalize VR experiences. And this need renders data security a major concern. Some players in the VR space are looking to ...

The State of Blockchain-Based, Image-Sharing Platforms

by Christopher Tozzi

It can be easy to overlook the importance of online image sharing in an age when other media, like streaming video, is increasingly capturing consumers’ attention. Yet the fact remains that more than 3.5 million digital photos are shared online every minute. Demand for platforms that allow users ...

How Blockchain Technology Can Change Social Networks for the Better

by Reuben Jackson

Most people will spend five years and four months of their lives browsing social networks. That will be more than the time spent eating and drinking, grooming or socializing in the real world in an average lifetime. As such, it’s easy to claim that social networks and social media have truly ...

How to Succeed in the Blockchain Video Streaming Market

by Christopher Tozzi

Video streaming has rapidly become a competitive niche for blockchain companies. From Livepeer to YouNow to the STREAM project and beyond, a number of startups are leveraging blockchain technology and blockchain-based cryptocurrencies in bids to disrupt the likes of Netflix, YouTube and other ...

Using Blockchains to Transform Video Game Economies

by Christopher Tozzi

In essence, digital currency has existed within the video game industry for years. Traditionally, however, game players have faced strict limitations in their ability to gain real-world value from in-game payments. With the help of blockchain technology, that may be set to change. Startups and ...

Why Blockchain Technology Is the Answer for Big Data Regulation

by Reuben Jackson

With the upcoming EU regulations on big data in the form of the forthcoming General Data Protection Regulation (GDPR), the way businesses in Europe, Asia, the Middle East, the U.S. and other regions handle client data is about to change. The law, which will take effect on May 28, 2018, requires ...

IBM and Unilever Join the Blockchain Ad Tech Bandwagon

by Christopher Tozzi

IBM and Unilever are the latest companies investing in blockchain-based digital advertising solutions. They join a blockchain ad tech ecosystem that has already been well established even before these major enterprise players came in. The question is: Can IBM and Unilever use the blockchain to ...

Blockchain Tech and the Online Search Industry

by Christopher Tozzi

Online search engines exert enormous influence over the way people consume digital content. They connect advertisers to consumers. They help determine which videos users view, songs they download and blogs they read. They shape people’s understanding of the world around them, for better or ...

Will Blockchain Technology Finally Kill Cable TV?

by Christopher Tozzi

Internet-based video services like Netflix and YouTube have created significant competition for cable TV networks in recent years. Yet they have failed to kill cable entirely and they don’t appear poised to do so anytime soon. Now, a new set of video services that are built on blockchains are ...

How Much Is Blockchain Technology Disrupting the Music Industry?

by Christopher Tozzi

The digital music industry, as it is today, experiences a host of challenges that blockchain technology may has the ability to solve. A number of blockchain startups are already targeting the music industry for disruption, using blockchain technology in various way to alleviate specific problems ...

Power to the People: How Blockchains Can Enable Social Change

by Nikki Brown

The content sharing and communication enabled by tech giants like Facebook, Twitter and Snapchat have empowered world-changing cultural movements including #MeToo, Black Lives Matter and the Arab Spring. Despite these social triumphs, dominant centralized systems sometimes seek to minimize ...

Beyond ICOs, Enterprise Investment in Blockchain Media Startups Continues to Grow

by Christopher Tozzi

Blockchain projects in the media space are enjoying increasingly easy access to funding and investment and it’s not just thanks to the rise of initial coin offerings (ICOs). In recent months, enterprises have displayed interest in investing in or collaborating with blockchain-based media ...

Kodak Pivots Toward Blockchain Technology

by Giulio Prisco

On January 9, 2018, Kodak and WENN Digital, in a licensing partnership, announced the launch of the KODAKOne image rights management platform and KODAKCoin, a photo-centric cryptocurrency that will empower photographers and agencies to take greater control in image rights management. The ...

Blockchain Technology Readies Live Entertainment for Virtual Reality

by Reuben Jackson

The music industry has undergone many changes over the past decade. Digital downloads and streaming effectively took over as the dominant models of consumption. Royalties from music sales aren’t the cash cows they once were. Artists now have to look toward live events, tours and merchandise to ...

Written on the Ledger: How Blockchains Can Build Better Live Messaging Platforms

by Christopher Tozzi

Could blockchain technology drive the next round of innovation in live messaging platforms? Several indicators suggest that it already is, as companies in the instant messaging and communications business work to integrate distributed ledgers into their products. Live messaging platforms have ...

Blockchain Startups and Shifting Power in the Entertainment Industry

by Reuben Jackson

Even as cryptocurrencies soar in value, the undergirding blockchain technology just might be the most important outcome of the cryptocurrency mania sweeping the world. The Brookings Institution describes blockchains as “novel and highly disruptive.” What’s more, research and consulting firm ...

Creating an Independent Press Economy With a Blockchain

by Giulio Prisco

Distributed Ledger Technology (DLT) is on its way to radically changing established industries, disrupting traditional business models, bringing old leaders down and bringing new leaders up. The publishing industry is one of many that seem ripe for DLT-enabled change, and the new, DLT-oriented ...

Game On: Blockchain Technology Promises to Help Mold Burgeoning E-Sports Industry

by Danny Bradbury

Video gaming has always been a spectator sport. Pre-millennials will remember hovering over arcade cabinets watching friends make the leaderboard. That dynamic developed into a cottage industry as tournaments emerged. Fast-forward a couple of decades and people are still watching each other play ...

How Blockchain-Based Cryptocurrency Can Make Online Publishing More Profitable

by John MacKenna

A proposed new cryptocurrency could help online publishers improve profitability while providing immediate rewards for content creators and even engaged content users. The Smart Media Tokens (SMT) protocol is in development by Steemit, a 2016 startup that has already launched Steemit.com, a ...

Blockchains and the Media Industry: Five Trends to Watch in 2018

by Christopher Tozzi

The last year saw the growth of a number of innovative blockchain-based projects in the media space. Startups like MadHive and Truth announced or launched platforms designed to restore transparency and fairness to the ad tech industry using blockchains. Other startups, like Po.et and Steem, ...

Escaping the “Post-Truth” Era With Blockchain Technology

by Nikki Brown

As the digital landscape stands now, publishers are rewarded for churning out shocking stories with exaggerated headlines that can sometimes stand as outright lies. Compounding the confusion, consumers are rewarded by peers for sharing the most astonishing and entertaining stories on social ...

How Blockchains Will Break into the Movie Business

by Danny Bradbury

In a world full of negotiators and intermediaries, Hollywood is one of the most heavily mediated industries of all. In between a movie script and the audience that eventually views a film sit a gaggle of stakeholders, all taking their cut. Producers, studios, distribution networks, product ...

Privacy Concerns Over Comcast’s Blockchain Foray

by Michael Scott

A recent patent submission by the telecom giant Comcast is certain to garner the attention of the blockchain community as well as privacy advocates. The filing suggests that the company is examining how to store customer viewing habits and identifying data on a blockchain-based database. ...

How Blockchain Technology can Improve Reporting

by Reuben Jackson

Although blockchain technology is still closely associated with Bitcoin, this past summer's surge in initial coin offering (ICO) investment showed the true potential of the blockchain for other forms of cryptocurrency and uses beyond Bitcoin. Beyond Bitcoin At this point, we are beginning to ...

Could the Blockchain Disrupt YouTube?

by Danny Bradbury

The blockchain has transformed money, trade and a number of other sectors. Could it now transform the monetization of online content by altering the way that creators get paid? A new generation of challengers to YouTube hopes so. Delivering a billion hours of video a day, YouTube is the world’s ...

Deep Dive into the MAD Network Ad Tech Platform

by Christopher Tozzi

The ad tech industry faces serious challenges. MAD Network, a new ad tech platform built by MadHive, is working to solve them using blockchain technology.Built by a team of entrepreneurs with experience, not just in blockchain technology, but also in the SaaS, online gaming and digital media ...

Streaming Television on the Blockchain

by Christopher Tozzi

Companies like Netflix disrupted cable television by making it cheap and easy to stream TV shows online. Now, streaming TV itself is being disrupted by the blockchain. Startups are leveraging blockchain technology to solve the pitfalls of traditional video streaming. The Challenges of Streaming ...

How Blockchain Is Disrupting Programmatic Advertising

by Christopher Tozzi

Advertisements were once purchased and negotiated by humans through an inefficient, unreliable process. Then, the digital revolution enabled programmatic advertising, which automated ad purchasing but still has shortcomings. Now, blockchain technology is upending the world of advertising once ...

How Blockchain Technology Is Disintermediating Ad Tech

by Christopher Tozzi

The ad tech dollar is disappearing. For each dollar that advertisers spend on digital advertising, only a fraction of that ends up in the hands of publishers. Why? Because the ad supply chain is extremely “verticalized” and convoluted. So many intermediaries separate advertisers from content ...

What Does Blockchain Tech Mean in the Big Data-Fueled Digital Economy?

by Nikki Brown

The current online economy is largely driven by advertising. Nearly every company with an online presence, from small businesses to digital giants, collects data about consumer behaviors in order to target those consumers with advertisements. Some may see this as a breach of privacy; but for ...

Can Blockchains Clean Up Advertising Quality?

by Danny Bradbury

Blockchain technology is great at transforming entrenched, inefficient business models. It isn’t every day that you see it disrupting a disruptor, though. But that is already happening in some aspects of the advertising industry, particularly in quality assurance (QA). Creative QA QA is an ...

How Blockchain Technology can Challenge the Google/Facebook/Amazon Triopoly

by Adam Helfgott, Co-Founder and CEO of MadHive

The biggest players in the current digital economy, Google, Facebook and Amazon, form a “triopoly” with a firm stranglehold over audience reach and targeting capabilities. According to a recent story in the New Yorker, Google controls about 90 percent of search advertising and Facebook controls ...

How Blockchains Will Increase Transaction Speeds for Media and Ad Buying

by Ana Grasic

The internet and the age of digitalization have already revolutionized advertising: as of 2017, online advertising now accounts for more than 40 percent of marketing spending around the world. While undoubtedly marking progress, this change has also brought up various concerns around the privacy ...

How Blockchains Can Help the Ad Industry Comply With the GDPR

by Christopher Tozzi

The privacy and data protection requirements incumbent upon advertisers are about to grow stricter as a result of the General Data Protection Regulation (GDPR). But the regulation also introduces a new opportunity. This challenge is a chance for the growth of blockchains in the advertising ...

The Promise and Challenges of a Blockchain-Based Encyclopedia

by Danny Bradbury

Blockchain technology is disrupting everything from banking to the supply chain. Could online encyclopedias be its next frontier? For years, encyclopedias were monolithic, with strict hierarchies of production and control. Then, Wikipedia democratized them by enabling anyone to write and edit ...

How a Distributed Network Can Combat Ad Fraud

by Danny Bradbury

A lack of transparency is what contributes the most to fraud in the ad tech industry. Currently, there’s no way to police such a large industry. That’s why advertisers pay intermediaries to verify transactions, sometimes verifying a single transaction 10 times, which is incredibly inefficient ...

Can Blockchains Save Journalism?

by Ana Grasic

Amid dwindling newsrooms and attacks on “fake news,” journalism appears to be at a low point. But a savior is in sight. The rapid emergence of blockchain technology has the potential to rid the profession of the curse of the “post-truth” era, and to purge the notion of fake news from the media ...

The Importance of Achieving Decentralization in Ad Tech Networks

by Adam Helfgott, Co-Founder and CEO of MadHive

The rise of decentralized systems has made waves in just about every industry, from healthcare to publishing. Ethereum was launched on July 30, 2015, spurring a flurry of business applications built on top of its system of smart contracts. Some skeptics denigrate these innovations as “solutions ...

How Blockchains Could Integrate With Smart Assistant Technology

by Weronika Slowinska

With the release of the Google Home voice-activated home assistant and Amazon’s success with its Echo smart speaker, there has been lots of speculation in the marketing sector regarding new strategies for a voice-search world.According to Manning Gottlieb, by 2020, over 200 billion searches per ...

Media Blockchains and the Scaling Debate

by Christopher Tozzi

If your technology can’t scale, it might as well not exist at all. At least, not if you have any intention of using it in real-world settings.The world of blockchain-based media is no exception. In order for media blockchains to work effectively, the blockchain technology that powers them must ...

Will the Blockchain Insights Platform Change Ad Buying?

by Weronika Slowinska

A new trend has emerged in the blockchain ecosystem. Partnerships and consortiums now seem to spring up like mushrooms, creating opportunities for further exploration and exploitation of blockchain technology. There are consortiums like that led by R3, which includes 70 of the world’s leading ...

A Response to Blockchains’ Critics: Issues of Scale, Transparency and Threats to Intermediaries

by Adam Helfgott, Co-Founder and CEO of MadHive

Blockchain technology has been called the next internet, revolutionary and transformative.Such grandiose terms may be applicable, but these descriptions also welcome skeptics. Some of the most-oft-voiced criticisms of blockchains include issues of scale, transparency and the threat they pose to ...