In the last few years, the sharing economy — the emergence of
online transactions fueled by open-source technology and the peer-to-peer
exchange of goods and services — has experienced tremendous growth in both its
user base and the number of projects entering the space.
The emergence of the sharing economy, with blockchain projects
existing as some of its most promising outcomes, is transforming everything
around us. Not least of which will be the digital entertainment industry.
Content marketing, the practice
of raising interest in a brand through creative and not explicitly promotional
material, has grown in lockstep with the rise of the internet. Social media
postings, YouTube videos, blog posts and more have proven to be ideal arenas to
target audiences and serve them with content that blends promotion and
creatively valuable messages.
As the content marketing industry
has reached new heights in the online era, distributed ledger technology
appears poised to fundamentally transform it.
among blockchain-based advertising solutions has grown even more intense with
the announcement from IBM and Mediaocean that they are forming a new blockchain
consortium for digital advertising and media.
companies announced the consortium at Cannes Lions, a technology and media
conference, last week.
The world’s first serialized documentary on blockchain
technology, “Next: Blockchain,” has launched with its first episode on multiple streaming
platforms, including Amazon Prime. It is one of the only video productions to take a deep dive
into the world of blockchain technology and those behind its progress.
The series is being produced by OX3 TV Productions; it’s hosted
by producer Bianca Chen and directed by Siya Ding. According to OX3, the crew
traveled to 13 countries and districts to interview more than 70 prominent
voices in the decentralized technology space.
marketing, recommendations from experts is one of the strategies with the
highest conversion rates. Customers are more likely to buy a product when it is
recommended by someone they deem to have expert knowledge about the product. A
recommendation from an expert is known as “affiliate marketing.”
all of the intermediaries involved in an affiliate marketing network must be
paid — meaning the merchant has to pay more and the content publisher receives
less than if there were no middlemen. But now, with blockchain technology,
there are companies working on solutions to this traditional expense.