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Blockchain News in the Media and Advertising Industry

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How Blockchain Technology can Improve Reporting

by Reuben Jackson

Although blockchain technology is still closely associated with Bitcoin, this past summer's surge in initial coin offering (ICO) investment showed the true potential of the blockchain for other forms of cryptocurrency and uses beyond Bitcoin. Beyond Bitcoin At this point, we are beginning to ...

Could the Blockchain Disrupt YouTube?

by Danny Bradbury

The blockchain has transformed money, trade and a number of other sectors. Could it now transform the monetization of online content by altering the way that creators get paid? A new generation of challengers to YouTube hopes so. Delivering a billion hours of video a day, YouTube is the world’s ...

Deep Dive into the MAD Network Ad Tech Platform

by Christopher Tozzi

The ad tech industry faces serious challenges. MAD Network, a new ad tech platform built by MadHive, is working to solve them using blockchain technology.Built by a team of entrepreneurs with experience, not just in blockchain technology, but also in the SaaS, online gaming and digital media ...

Streaming Television on the Blockchain

by Christopher Tozzi

Companies like Netflix disrupted cable television by making it cheap and easy to stream TV shows online. Now, streaming TV itself is being disrupted by the blockchain. Startups are leveraging blockchain technology to solve the pitfalls of traditional video streaming. The Challenges of Streaming ...

How Blockchain Is Disrupting Programmatic Advertising

by Christopher Tozzi

Advertisements were once purchased and negotiated by humans through an inefficient, unreliable process. Then, the digital revolution enabled programmatic advertising, which automated ad purchasing but still has shortcomings. Now, blockchain technology is upending the world of advertising once ...

How Blockchain Technology Is Disintermediating Ad Tech

by Christopher Tozzi

The ad tech dollar is disappearing. For each dollar that advertisers spend on digital advertising, only a fraction of that ends up in the hands of publishers. Why? Because the ad supply chain is extremely “verticalized” and convoluted. So many intermediaries separate advertisers from content ...

What Does Blockchain Tech Mean in the Big Data-Fueled Digital Economy?

by Nikki Brown

The current online economy is largely driven by advertising. Nearly every company with an online presence, from small businesses to digital giants, collects data about consumer behaviors in order to target those consumers with advertisements. Some may see this as a breach of privacy; but for ...

Can Blockchains Clean Up Advertising Quality?

by Danny Bradbury

Blockchain technology is great at transforming entrenched, inefficient business models. It isn’t every day that you see it disrupting a disruptor, though. But that is already happening in some aspects of the advertising industry, particularly in quality assurance (QA). Creative QA QA is an ...

How Blockchain Technology can Challenge the Google/Facebook/Amazon Triopoly

by Adam Helfgott, Co-Founder and CEO of MadHive

The biggest players in the current digital economy, Google, Facebook and Amazon, form a “triopoly” with a firm stranglehold over audience reach and targeting capabilities. According to a recent story in the New Yorker, Google controls about 90 percent of search advertising and Facebook controls ...

How Blockchains Will Increase Transaction Speeds for Media and Ad Buying

by Ana Grasic

The internet and the age of digitalization have already revolutionized advertising: as of 2017, online advertising now accounts for more than 40 percent of marketing spending around the world. While undoubtedly marking progress, this change has also brought up various concerns around the privacy ...

How Blockchains Can Help the Ad Industry Comply With the GDPR

by Christopher Tozzi

The privacy and data protection requirements incumbent upon advertisers are about to grow stricter as a result of the General Data Protection Regulation (GDPR). But the regulation also introduces a new opportunity. This challenge is a chance for the growth of blockchains in the advertising ...

The Promise and Challenges of a Blockchain-Based Encyclopedia

by Danny Bradbury

Blockchain technology is disrupting everything from banking to the supply chain. Could online encyclopedias be its next frontier? For years, encyclopedias were monolithic, with strict hierarchies of production and control. Then, Wikipedia democratized them by enabling anyone to write and edit ...

How a Distributed Network Can Combat Ad Fraud

by Danny Bradbury

A lack of transparency is what contributes the most to fraud in the ad tech industry. Currently, there’s no way to police such a large industry. That’s why advertisers pay intermediaries to verify transactions, sometimes verifying a single transaction 10 times, which is incredibly inefficient ...

Can Blockchains Save Journalism?

by Ana Grasic

Amid dwindling newsrooms and attacks on “fake news,” journalism appears to be at a low point. But a savior is in sight. The rapid emergence of blockchain technology has the potential to rid the profession of the curse of the “post-truth” era, and to purge the notion of fake news from the media ...

The Importance of Achieving Decentralization in Ad Tech Networks

by Adam Helfgott, Co-Founder and CEO of MadHive

The rise of decentralized systems has made waves in just about every industry, from healthcare to publishing. Ethereum was launched on July 30, 2015, spurring a flurry of business applications built on top of its system of smart contracts. Some skeptics denigrate these innovations as “solutions ...

How Blockchains Could Integrate With Smart Assistant Technology

by Weronika Slowinska

With the release of the Google Home voice-activated home assistant and Amazon’s success with its Echo smart speaker, there has been lots of speculation in the marketing sector regarding new strategies for a voice-search world.According to Manning Gottlieb, by 2020, over 200 billion searches per ...

Media Blockchains and the Scaling Debate

by Christopher Tozzi

If your technology can’t scale, it might as well not exist at all. At least, not if you have any intention of using it in real-world settings.The world of blockchain-based media is no exception. In order for media blockchains to work effectively, the blockchain technology that powers them must ...

Will the Blockchain Insights Platform Change Ad Buying?

by Weronika Slowinska

A new trend has emerged in the blockchain ecosystem. Partnerships and consortiums now seem to spring up like mushrooms, creating opportunities for further exploration and exploitation of blockchain technology. There are consortiums like that led by R3, which includes 70 of the world’s leading ...

A Response to Blockchains’ Critics: Issues of Scale, Transparency and Threats to Intermediaries

by Adam Helfgott, Co-Founder and CEO of MadHive

Blockchain technology has been called the next internet, revolutionary and transformative.Such grandiose terms may be applicable, but these descriptions also welcome skeptics. Some of the most-oft-voiced criticisms of blockchains include issues of scale, transparency and the threat they pose to ...

Blockchains and the Modern-Day Artistic Renaissance

by Nikki Brown

The widespread expansion of the internet in the mid-1990s spurred decades of innovation, including a proliferation of e-commerce businesses, social media platforms, apps, smart devices and streaming services. But the internet has also brought us complicated problems like “fake news,” hackers and ...

Improving AdSense: Protecting Placement With Blockchains

by Christopher Tozzi

Those in the travel business may assume that upon purchasing online advertisements, the ads will be displayed on websites related to travel. But the reality can be surprising. These business owners may find that their ads appear on websites that have nothing to do with travel — or even websites ...

Protecting Privacy and Driving Advertisers' Bottom Lines With Blockchains

by Weronika Slowinska

Privacy in the digital age is a recurring source of concern. Most of us have some sort of digital identity that spreads across multiple channels and this eventually becomes more challenging to control. This digital identity gradually slips away from us, and with an overwhelming number of ...

Can the Blockchain Save Social Media Influencers?

by Danny Bradbury

June has been a big month for Ryan X. Charles. The co-founder of Yours, a cryptocurrency-based social media network, Charles went live with an alpha “soft launch” of his service on June 9. The platform was so new earlier this month that he hadn’t even yet told his mailing list and he admitted ...

AdLedger Drives Blockchain Collaboration for Media and Advertising

by Peter Chawaga

In an announcement that signals not only how far blockchain technology for advertising and media has come, but portends its influence in the industry’s future, a groundbreaking blockchain consortium focused on ad tech has been launched.The AdLedger Consortium will consist of leaders in ...

Using Blockchain Technology to Fight Fake News

by Jill Richmond

“Fake news” is a term that’s being thrown out a lot lately. Strictly defined, the concept constitutes blocks of information fabricated either wholly or in part from falsehoods to serve an end, sometimes political. Creating or promoting fake news is principally an act of commission and ...

What Could Blockchain Technology Mean For Photography?

by David Hollerith

Thus far, media industry professionals who understand how the blockchain works have become increasingly certain that the technology is the great new hope for their sector. Bruce Pon, CEO of ascribe.io, a blockchain-based platform for creators to claim attribution and transfer rights, said that ...

Gaming The System With Blockchains

by Christopher Tozzi

The online gaming industry has problems and blockchain technology is poised to solve them. To understand why blockchain can help make online gaming better, you first have to recognize how the gaming industry has evolved over the past several decades and how important digital assets and in-game ...

Verifying Intellectual Property On The Blockchain

by Jill Richmond

Innovators like Binded, Pixsy, TinEye and Ascribe promise to use decentralized ledger technology to register and protect against copyright infringement. They understand that a public, decentralized ledger like the blockchain is ideal for cataloging and storing original works of art, digital ...

The Top Four Open-Source Blockchain Projects in Media

by Christopher Tozzi

Blockchain technology has become best known for its role in the worlds of cryptocurrency and financial transactions.But blockchain-based platforms are wielding a growing influence in the media and advertising markets as well. In this space, open-source projects are leveraging blockchain ...

The Intersection of Social Media and the Blockchain

by Linda Rosencrance

Every major social media platform has offered users a way to communicate with others and earn social currency, such as followers, traffic to their content, likes and retweets.Now, a new breed of social media networks has emerged — one that uses blockchain technology to build platforms enabling ...

How Blockchain Technology Can Transform Royalty Payments

by Jill Richmond

In a sign of the increasing mainstream popularity of distributed ledger technology in the media space, Spotify recently announced its acqui-hire of blockchain technology company Mediachain Labs to help it reward online content owners with royalty payments. Mediachain created an open source, ...

DARPA and Advancing Cybersecurity Infrastructure With Blockchain

by Jill Richmond

Cybersecurity infrastructure is taking a leap forward with the support of the Defense Advanced Research Projects Agency (DARPA), the research unit of the U.S. Department of Defense (that helped create the internet, among other things). In September, DARPA paved the way for government use of ...

Lowering the Cost of Trust in Media and Advertising

by Stacy Huggins

Advertising is big business and as activity increasingly moves online, including the delivery of content and television, so too do the marketing dollars. While 2015 saw an estimated $170.5 billion spent on online advertising globally, this figure is projected to increase almost 50 percent by ...

Deloitte Promotes Brand Loyalty Rewards Through Blockchain Technology

by Giulio Prisco

Customer loyalty and engagement can make or break companies, warns a report from the Deloitte Center for Financial Services on blockchain-based solutions for customer loyalty. That makes rewards programs a strategic investment for all types of organizations.Deloitte, the second-largest ...

How Blockchain Is Transforming the Creative Industry

by Jill Richmond

As a public database, the blockchain can store information about individual pieces of content, including who has created it, while sharing it within a network. As such, it has the potential to totally transform the creative industry and rights management for intellectual property (IP) and ...

Advancing Cybersecurity with Blockchain Technology

by Jill Richmond

The blockchain’s alternative approach to storing and sharing information provides a way out of the security messes that can occur with single points of centralized failure, such as the complete shutdown of entire networks and the potential for data tampering, theft or spoofed ...

EU Data Protection Regulation

by Jill Richmond

New EU legislation will mean tougher, more complex laws and more severe penalties. Blockchain, smart contracts and cryptographic keys could be crucial in abiding by these new privacy rules.Four years in the making, the European Union’s General Data Protection Regulation (GDPR) obtained its final ...

Walled Gardens and Bad Neighbors: MadHive’s Blockchain-Based Ad Tech Solution

by Michael Scott

The sea of first-party data aggregated every second of the day by advertising publishers brings with it a wave of targeting specificity that could only be dreamed about years ago. Programmatic advertising, where online ads are sold through digital exchanges, will undoubtedly be the preeminent ...