Media and Advertising

Blockchain News in the Media and Advertising Industry


How Blockchain Can Fight Fake News

by Jill Richmond


What Could Blockchain Technology Mean For Photography?

by David Hollerith

Thus far, media industry professionals who understand how the blockchain works have become increasingly certain that the technology is the great new hope for their sector. Bruce Pon, CEO of, a blockchain-based platform for creators to claim attribution and transfer rights, said that ...

Gaming The System With Blockchains

by Christopher Tozzi

The online gaming industry has problems and blockchain technology is poised to solve them. To understand why blockchain can help make online gaming better, you first have to recognize how the gaming industry has evolved over the past several decades and how important digital assets and in-game ...

Verifying Intellectual Property On The Blockchain

by Jill Richmond

Innovators like Binded, Pixsy, TinEye and Ascribe promise to use decentralized ledger technology to register and protect against copyright infringement. They understand that a public, decentralized ledger like the blockchain is ideal for cataloging and storing original works of art, digital ...

The Top Four Open-Source Blockchain Projects in Media

by Christopher Tozzi

Blockchain technology has become best known for its role in the worlds of cryptocurrency and financial transactions.But blockchain-based platforms are wielding a growing influence in the media and advertising markets as well. In this space, open-source projects are leveraging blockchain ...

The Intersection of Social Media and the Blockchain

by Linda Rosencrance

Every major social media platform has offered users a way to communicate with others and earn social currency, such as followers, traffic to their content, likes and retweets.Now, a new breed of social media networks has emerged — one that uses blockchain technology to build platforms enabling ...

How Blockchain Technology Can Transform Royalty Payments

by Jill Richmond

In a sign of the increasing mainstream popularity of distributed ledger technology in the media space, Spotify recently announced its acqui-hire of blockchain technology company Mediachain Labs to help it reward online content owners with royalty payments. Mediachain created an open source, ...

DARPA and Advancing Cybersecurity Infrastructure With Blockchain

by Jill Richmond

Cybersecurity infrastructure is taking a leap forward with the support of the Defense Advanced Research Projects Agency (DARPA), the research unit of the U.S. Department of Defense (that helped create the internet, among other things). In September, DARPA paved the way for government use of ...

Lowering the Cost of Trust in Media and Advertising

by Stacy Huggins

Advertising is big business and as activity increasingly moves online, including the delivery of content and television, so too do the marketing dollars. While 2015 saw an estimated $170.5 billion spent on online advertising globally, this figure is projected to increase almost 50 percent by ...

How Blockchain Is Transforming the Creative Industry

by Jill Richmond

As a public database, the blockchain can store information about individual pieces of content, including who has created it, while sharing it within a network. As such, it has the potential to totally transform the creative industry and rights management for intellectual property (IP) and ...

Deloitte Promotes Brand Loyalty Rewards Through Blockchain Technology

by Giulio Prisco

Customer loyalty and engagement can make or break companies, warns a report from the Deloitte Center for Financial Services on blockchain-based solutions for customer loyalty. That makes rewards programs a strategic investment for all types of organizations.Deloitte, the second-largest ...

EU Data Protection Regulation

by Jill Richmond

New EU legislation will mean tougher, more complex laws and more severe penalties. Blockchain, smart contracts and cryptographic keys could be crucial in abiding by these new privacy rules.Four years in the making, the European Union’s General Data Protection Regulation (GDPR) obtained its final ...

Advancing Cybersecurity with Blockchain Technology

by Jill Richmond

The blockchain’s alternative approach to storing and sharing information provides a way out of the security messes that can occur with single points of centralized failure, such as the complete shutdown of entire networks and the potential for data tampering, theft or spoofed ...

Walled Gardens and Bad Neighbors: MadHive’s Blockchain-Based Ad Tech Solution

by Michael Scott

The sea of first-party data aggregated every second of the day by advertising publishers brings with it a wave of targeting specificity that could only be dreamed about years ago. Programmatic advertising, where online ads are sold through digital exchanges, will undoubtedly be the preeminent ...