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Media and Advertising

Blockchain News in the Media and Advertising Industry

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The Intersection of Social Media and the Blockchain

by Linda Rosencrance

Every major social media platform has offered users a way to communicate with others and earn social currency, such as followers, traffic to their content, likes and retweets.Now, a new breed of social media networks has emerged — one that uses blockchain technology to build platforms enabling ...

How Blockchain Technology Can Transform Royalty Payments

by Jill Richmond

In a sign of the increasing mainstream popularity of distributed ledger technology in the media space, Spotify recently announced its acqui-hire of blockchain technology company Mediachain Labs to help it reward online content owners with royalty payments. Mediachain created an open source, ...

DARPA and Advancing Cybersecurity Infrastructure With Blockchain

by Jill Richmond

Cybersecurity infrastructure is taking a leap forward with the support of the Defense Advanced Research Projects Agency (DARPA), the research unit of the U.S. Department of Defense (that helped create the internet, among other things). In September, DARPA paved the way for government use of ...

Lowering the Cost of Trust in Media and Advertising

by Stacy Huggins

Advertising is big business and as activity increasingly moves online, including the delivery of content and television, so too do the marketing dollars. While 2015 saw an estimated $170.5 billion spent on online advertising globally, this figure is projected to increase almost 50 percent by ...

Advancing Cybersecurity with Blockchain Technology

by Jill Richmond

The blockchain’s alternative approach to storing and sharing information provides a way out of the security messes that can occur with single points of centralized failure, such as the complete shutdown of entire networks and the potential for data tampering, theft or spoofed ...

Deloitte Promotes Brand Loyalty Rewards Through Blockchain Technology

by Giulio Prisco

Customer loyalty and engagement can make or break companies, warns a report from the Deloitte Center for Financial Services on blockchain-based solutions for customer loyalty. That makes rewards programs a strategic investment for all types of organizations.Deloitte, the second-largest ...

EU Data Protection Regulation

by Jill Richmond

New EU legislation will mean tougher, more complex laws and more severe penalties. Blockchain, smart contracts and cryptographic keys could be crucial in abiding by these new privacy rules.Four years in the making, the European Union’s General Data Protection Regulation (GDPR) obtained its final ...

How Blockchain Is Transforming the Creative Industry

by Jill Richmond

As a public database, the blockchain can store information about individual pieces of content, including who created it, while sharing it within a network. As such, it has the potential to totally transform the creative industry and rights management for intellectual property (IP) and artistic ...

Walled Gardens and Bad Neighbors: MadHive’s Blockchain-Based Ad Tech Solution

by Michael Scott

The sea of first-party data aggregated every second of the day by advertising publishers brings with it a wave of targeting specificity that could only be dreamed about years ago. Programmatic advertising, where online ads are sold through digital exchanges, will undoubtedly be the preeminent ...