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Media and Advertising

Blockchain News in the Media and Advertising Industry

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Media Blockchains and the Scaling Debate

by Christopher Tozzi

If your technology can’t scale, it might as well not exist at all. At least, not if you have any intention of using it in real-world settings.The world of blockchain-based media is no exception. In order for media blockchains to work effectively, the blockchain technology that powers them must ...

Will the Blockchain Insights Platform Change Ad Buying?

by Weronika Slowinska

A new trend has emerged in the blockchain ecosystem. Partnerships and consortiums now seem to spring up like mushrooms, creating opportunities for further exploration and exploitation of blockchain technology. There are consortiums like that led by R3, which includes 70 of the world’s leading ...

A Response to Blockchains’ Critics: Issues of Scale, Transparency and Threats to Intermediaries

by Adam Helfgott, CEO of MadHive

Blockchain technology has been called the next internet, revolutionary and transformative.Such grandiose terms may be applicable, but these descriptions also welcome skeptics. Some of the most-oft-voiced criticisms of blockchains include issues of scale, transparency and the threat they pose to ...

Blockchains and the Modern-Day Artistic Renaissance

by Nikki Brown

The widespread expansion of the internet in the mid-1990s spurred decades of innovation, including a proliferation of e-commerce businesses, social media platforms, apps, smart devices and streaming services. But the internet has also brought us complicated problems like “fake news,” hackers and ...

Improving AdSense: Protecting Placement With Blockchains

by Christopher Tozzi

Those in the travel business may assume that upon purchasing online advertisements, the ads will be displayed on websites related to travel. But the reality can be surprising. These business owners may find that their ads appear on websites that have nothing to do with travel — or even websites ...

Protecting Privacy and Driving Advertisers' Bottom Lines With Blockchains

by Weronika Slowinska

Privacy in the digital age is a recurring source of concern. Most of us have some sort of digital identity that spreads across multiple channels and this eventually becomes more challenging to control. This digital identity gradually slips away from us, and with an overwhelming number of ...

Can the Blockchain Save Social Media Influencers?

by Danny Bradbury

June has been a big month for Ryan X. Charles. The co-founder of Yours, a cryptocurrency-based social media network, Charles went live with an alpha “soft launch” of his service on June 9. The platform was so new earlier this month that he hadn’t even yet told his mailing list and he admitted ...

AdLedger Drives Blockchain Collaboration for Media and Advertising

by Peter Chawaga

In an announcement that signals not only how far blockchain technology for advertising and media has come, but portends its influence in the industry’s future, a groundbreaking blockchain consortium focused on ad tech has been launched.The AdLedger Consortium will consist of leaders in ...

Using Blockchain Technology to Fight Fake News

by Jill Richmond

“Fake news” is a term that’s being thrown out a lot lately. Strictly defined, the concept constitutes blocks of information fabricated either wholly or in part from falsehoods to serve an end, sometimes political. Creating or promoting fake news is principally an act of commission and ...

What Could Blockchain Technology Mean For Photography?

by David Hollerith

Thus far, media industry professionals who understand how the blockchain works have become increasingly certain that the technology is the great new hope for their sector. Bruce Pon, CEO of ascribe.io, a blockchain-based platform for creators to claim attribution and transfer rights, said that ...

Gaming The System With Blockchains

by Christopher Tozzi

The online gaming industry has problems and blockchain technology is poised to solve them. To understand why blockchain can help make online gaming better, you first have to recognize how the gaming industry has evolved over the past several decades and how important digital assets and in-game ...

Verifying Intellectual Property On The Blockchain

by Jill Richmond

Innovators like Binded, Pixsy, TinEye and Ascribe promise to use decentralized ledger technology to register and protect against copyright infringement. They understand that a public, decentralized ledger like the blockchain is ideal for cataloging and storing original works of art, digital ...

The Top Four Open-Source Blockchain Projects in Media

by Christopher Tozzi

Blockchain technology has become best known for its role in the worlds of cryptocurrency and financial transactions.But blockchain-based platforms are wielding a growing influence in the media and advertising markets as well. In this space, open-source projects are leveraging blockchain ...

The Intersection of Social Media and the Blockchain

by Linda Rosencrance

Every major social media platform has offered users a way to communicate with others and earn social currency, such as followers, traffic to their content, likes and retweets.Now, a new breed of social media networks has emerged — one that uses blockchain technology to build platforms enabling ...

How Blockchain Technology Can Transform Royalty Payments

by Jill Richmond

In a sign of the increasing mainstream popularity of distributed ledger technology in the media space, Spotify recently announced its acqui-hire of blockchain technology company Mediachain Labs to help it reward online content owners with royalty payments. Mediachain created an open source, ...

DARPA and Advancing Cybersecurity Infrastructure With Blockchain

by Jill Richmond

Cybersecurity infrastructure is taking a leap forward with the support of the Defense Advanced Research Projects Agency (DARPA), the research unit of the U.S. Department of Defense (that helped create the internet, among other things). In September, DARPA paved the way for government use of ...

Lowering the Cost of Trust in Media and Advertising

by Stacy Huggins

Advertising is big business and as activity increasingly moves online, including the delivery of content and television, so too do the marketing dollars. While 2015 saw an estimated $170.5 billion spent on online advertising globally, this figure is projected to increase almost 50 percent by ...

Deloitte Promotes Brand Loyalty Rewards Through Blockchain Technology

by Giulio Prisco

Customer loyalty and engagement can make or break companies, warns a report from the Deloitte Center for Financial Services on blockchain-based solutions for customer loyalty. That makes rewards programs a strategic investment for all types of organizations.Deloitte, the second-largest ...

How Blockchain Is Transforming the Creative Industry

by Jill Richmond

As a public database, the blockchain can store information about individual pieces of content, including who has created it, while sharing it within a network. As such, it has the potential to totally transform the creative industry and rights management for intellectual property (IP) and ...

Advancing Cybersecurity with Blockchain Technology

by Jill Richmond

The blockchain’s alternative approach to storing and sharing information provides a way out of the security messes that can occur with single points of centralized failure, such as the complete shutdown of entire networks and the potential for data tampering, theft or spoofed ...

EU Data Protection Regulation

by Jill Richmond

New EU legislation will mean tougher, more complex laws and more severe penalties. Blockchain, smart contracts and cryptographic keys could be crucial in abiding by these new privacy rules.Four years in the making, the European Union’s General Data Protection Regulation (GDPR) obtained its final ...

Walled Gardens and Bad Neighbors: MadHive’s Blockchain-Based Ad Tech Solution

by Michael Scott

The sea of first-party data aggregated every second of the day by advertising publishers brings with it a wave of targeting specificity that could only be dreamed about years ago. Programmatic advertising, where online ads are sold through digital exchanges, will undoubtedly be the preeminent ...