Reuben Jackson

Referral Marketing Is Changing Thanks to Decentralization

When it comes to deciding where to shop, most people rely on word of mouth and recommendations made by those they trust to pick the right stores for them. But decentralized solutions offer a new model, enabling brands to transact directly and transparently with their desired customers.

With YouTube Censoring Content, Blockchain Technology Offers a Plausible Alternative

If you are a regular YouTube vlogger, then it is highly likely that you have encountered its stringent content-filtering algorithms. In recent years, the platform has gained notoriety for censoring content that does not agree with what its terms “advertiser-friendly guidelines.” 

But these algorithms are frequently erratic, banning or demonetizing content that often doesn’t even remotely violate its policies. Now, with blockchain technology entering the field, these issues could soon be a thing of the past.

Blockchain-Powered Drones and Natural Disaster Management

In the past few years, the strength and frequency of hurricanes hitting U.S. coastlines have increased dramatically. Just this month, Hurricane Michael, a Category 4 storm, tore through Florida and South Carolina, leaving scores dead and causing property damage costing billions of dollars.

Climate scientists are warning that this is the new norm and are calling for disaster management teams to ensure community preparedness. Communities and authorities in hurricane-prone areas seem to be adapting quickly and adopting cutting-edge technologies to weather these storms. Recently, drones have become critical tools for mapping affected disaster zones, finding trapped survivors and delivering food and medical supplies. They’re also enabling local communities to participate in rescue efforts alongside disaster management authorities. 

Leaving Uber and Lyft Behind, Decentralized Ride-Sharing Is the Next Big Thing

In the last few years, ride-sharing apps such as Uber and Lyft have disrupted the travel industry, leaving traditional taxi cabs behind in a cloud of dust. 

While the model used by Uber and Lyft addresses most of the challenges faced by the traditional taxi riders, it has many issues of its own. And further decentralization of the peer-to-peer model already used by ride-sharing companies may be a solution.

Blockchain Technology Is Disrupting the Massive Content Marketing Industry

Content marketing, the practice of raising interest in a brand through creative and not explicitly promotional material, has grown in lockstep with the rise of the internet. Social media postings, YouTube videos, blog posts and more have proven to be ideal arenas to target audiences and serve them with content that blends promotion and creatively valuable messages.

As the content marketing industry has reached new heights in the online era, distributed ledger technology appears poised to fundamentally transform it.