When it comes to deciding where to shop, most people rely on word of mouth and recommendations made by those they trust to pick the right stores for them. But decentralized solutions offer a new model, enabling brands to transact directly and transparently with their desired customers.
If you are a regular YouTube
vlogger, then it is highly likely that you have encountered its stringent
content-filtering algorithms. In recent years, the platform has gained
notoriety for censoring content that does not agree with what its terms “advertiser-friendly
But these algorithms are frequently
erratic, banning or demonetizing content that often doesn’t even remotely
violate its policies. Now, with blockchain technology entering the field, these
issues could soon be a thing of the past.
Blockchain-Powered Drones and Natural Disaster Management
In the past few years, the
strength and frequency of hurricanes hitting U.S. coastlines have increased
dramatically. Just this month, Hurricane
Michael, a Category
4 storm, tore through Florida and South Carolina, leaving scores dead and causing
property damage costing billions of dollars.
Climate scientists are warning that this is the new norm
and are calling for disaster management teams to ensure community preparedness.
Communities and authorities in hurricane-prone areas seem to be adapting
quickly and adopting cutting-edge technologies to weather these storms. Recently, drones have become
critical tools for mapping affected disaster zones, finding trapped survivors
and delivering food and medical supplies. They’re also enabling local
communities to participate in rescue efforts alongside disaster management authorities.
the last few years, ride-sharing apps such as Uber and Lyft have disrupted the
travel industry, leaving traditional taxi cabs behind in a cloud of dust.
the model used by Uber and Lyft addresses most of the challenges faced by the
traditional taxi riders, it has many issues of its own. And further
decentralization of the peer-to-peer model already used by ride-sharing
companies may be a solution.
Content marketing, the practice
of raising interest in a brand through creative and not explicitly promotional
material, has grown in lockstep with the rise of the internet. Social media
postings, YouTube videos, blog posts and more have proven to be ideal arenas to
target audiences and serve them with content that blends promotion and
creatively valuable messages.
As the content marketing industry
has reached new heights in the online era, distributed ledger technology
appears poised to fundamentally transform it.