Automated Event Token Generator and
What this tool will do is give the event
marketer of the future the ability to create a blockchain-based digital token
that represents the right to attend an event. The event itself could be in-person
or digital, but the token will come embedded with a number of programmable
conditions in it.
For example, an event owner might want
to program the token so that:
only be used by people with the title “senior director” or above.
only be used by people who have 20 verified connections from others in the
industry with similar titles or verified backgrounds.
The possibilities of imbuing the token
with legal and business rules, souvenir qualities, loyalty card capabilities
and customer-acquisition offers (e.g., since you attended the event, you have
the right to give a 20 percent discount to a friend) means that an event
marketer will have a much more effective way of demonstrating the return on
investment (ROI) of an event, by connecting the activity to future outcomes.
How do I know this tool will be needed
in the future?
Because I’m building one right now. (You
can see the source code for it here on
In August, I led a trip of 35 crypto explorers to Zug, Switzerland, to explore the
decentralized future. (You can read the top three lessons learned from the trip
here or apply for the next one here.) These are among the most passionate,
forward-thinking people in the world. Every single one of them owned bitcoin
and ether (ETH), and over 40 percent owned more than six tokens. So, naturally,
we accepted payment for the trip in ETH.
To commemorate the “genesis block” of
this trip, I wanted to create a souvenir token, “CVT0,” which represented proof
that we were at the first-ever Crypto Valley Trip. All in all, I had to send
out over 50 tokens manually. That was not fun.
The “automated event token generator and
distributor” distributed application (DApp) is going to make it possible for
event marketers to first upload a .csv of a bunch of ETH addresses and kick off
the smart contract in rapid succession. In future iterations, the entire
process in which a payment received kicks off a smart contract to generate a
pre-programmed token will be automated.
The Ethereum Name Service Brand Manager
There’s something called the “Ethereum
Name Service” (ENS), which is a way of taking an otherwise-crazy ETH address
and making it humanly readable.
For example, the aforementioned
CryptoExplorers group has an Ethereum account that reads as “0xF8BfD9c46c740A1dAB19bB00797E2236D9A6AF75.”
Thanks to the ENS, however, it is also “CryptoExplorers.ETH.”
Now, I haven’t seen too many people use
this, but the fact is, you can send ETH from your wallet to CryptoExplorers.ETH
instead of typing in the long string of numbers. (Disclosure: I haven’t verified this on every
tool, but it works on MyEtherWallet and Mist.)
The process for securing an ENS name,
however, is not like buying a domain name on GoDaddy. Here’s how it takes
search for a name that you want, say “DonaldTrump.ETH,” and see if it is
it is available, you signal your intention to put in a bid to the network by
staking a claim in the form of a small amount of ether.
same time, you also codify the maximum amount of ETH you are willing to spend
for the name.
you secure your contract by digitally signing it and publishing it to the
auction begins a few days later with the minimum bid, and everyone on the
network is (theoretically) aware of its existence. They are then permitted to
put forth their own bids as well.
a predetermined time, the auction is closed and the address that offered the
highest bid (but only to the amount that beats the second-highest bid) is
deemed the winner.
then return to the ENS tool, prove the fact that you are the winner (there’s a
private key that you have to show) and then claim ownership of the name.
The great part about all of this is that
the auction takes place in a completely decentralized manner. No eBay in the
middle to take fees or mine your data or, worse, manipulate the prices.
But there are some challenges.
For instance, I wanted to get the
“NeverStopMarketing.ETH” address for Never Stop Marketing. I made the mistake of doing my first-ever
ENS auction by using a site that I really wanted.
I should have used a dummy one, but I
What happened is that I set up the
auction for NeverStopMarketing.ETH and figured I would come back to claim it
when the auction was done. I couldn’t imagine that this particular ENS domain
name would be in such high demand.
When I did return, however, I had lost
the auction. Someone else had outbid me.
Since everything on the blockchain can
be inspected, I clicked over to the winner’s address and saw that they were the
proud owner of a huge number of domain names.
I had discovered one person who was the equivalent of the “domain
squatters” of the late ’90s.
My guess is that this particular address
was running a script that checked for any new auction announcements and automatically
placed a bid somewhere just above the absolute minimum, figuring it was worth a
shot to get the ENS of something that, at least for one other person, had
The ENS Brand
Manager is going to
be an app that allows you to manage your multiple ENS auctions (and other
listings — Blockstack has the .id format) in one place.
The DApp will notify you of the
existence of auctions and help you determine what to bid. It may even notify
you of auctions where you are being challenged and you may need to take action
(though I’m not sure that would work in the current format of ENS auctions).
The bottom line is that there will be
tools (and probably companies) that focus on ENS registrations.