It’s here that the use of a
blockchain can offer an interesting case study. The open-source wellness
platform Clinicoin is one such company that rewards users with cryptocurrency
for engaging in healthy behaviors. Driven by a blockchain-based domain, the
platform aims to connect people, developers and providers worldwide, improving
global health, wellness and research.
This project is the
brainchild of co-founders Jay Sachdev and Noel Chandler, who met while running
separate companies in the same office space. They are the founders of Mosio — a
software company that provides mobile text messaging solutions — which launched
After winning the 2008
South by Southwest mobile category, they started licensing their software to a
number of different industries, including healthcare and clinical research.
Since 2014, Mosio has been focused solely on creating patient engagement
solutions via mobile messaging for healthcare and research.
According to the duo,
Clinicoin was created after seeing that there was more that could be done to
improve patient engagement through gamification and rewards. It was
designed as an open-source, developer-friendly solution, providing easy access
to mobile devices to individuals and organizations seeking to address
persistent challenges in health and wellness.
Below is a brief interview
with Chandler about his views regarding the immense possibilities involving the
intersection between blockchain and health and wellness.
What is Clinicoin?
Clinicoin is a health and
wellness blockchain platform, backed by a community-driven cryptocurrency
ecosystem. At first look, it’s an app that rewards people for participating in
healthy behaviors, like running, yoga and meditation. Where it differs from all
the “get paid to workout” services is that it focuses on collaboration with
health and research organizations, providing a secure (and HIPAA compliant)
channel where they can communicate with users and develop applications.
Ultimately, they are connected to a community of users interested in
maintaining their physical and mental health.
It has an incentive system,
correct? And how does that work?
There are two key ways.
First there is the community rewards pool where 600 million clinicoin (CLIN)
tokens are reserved with the intent of being distributed to people for
participating in healthy activities. They are logged through the app itself or
by verified third parties.
Second are what we call
“token distribution events.” These enable providers in the system (doctors,
research teams, health organizations, etc.) to reward users for completing
desired activities, like showing up for appointments, completing surveys,
taking their medicine and being adherent to protocols.
Can you offer a practical
example of how it works?
Here’s one: It is estimated
that each missed appointment costs a doctor $125, a significant cost that can
add up quickly. Doctors can use Clinicoin not only to send their patients a
reminder to show up for their appointments, but to let them know that by
showing up on time, they’ll be rewarded with a certain number of CLIN tokens,
effectively gamifying the experience.
What broader emerging
trends do you believe we’ll see in the near future relative to the intersection
of blockchain technology, cryptocurrencies and wellness?
I recently spoke with a
director at the World Health Organization about our project to get her take on
how this could be used in much-needed areas. Nearly every idea she had about
how this could be useful revolved around getting key information to families in
hard-to-reach areas regarding better decisions they could make to improve
health and reduce illnesses. In those cases, they could be incentivized via
cryptocurrency to receive the messages, take actions and respond to surveys for
Meanwhile, the telemedicine
industry is growing rapidly and we expect to see more uses cases involving
mobile phones and cryptocurrencies to improve health to those in rural areas
where clinics or hospitals are not nearby, but where remote assistance can be
provided. With blockchain projects providing a more efficient flow of
information and safer ways to exchange health data, practitioners will be able
to better assist patients in those remote places.
And then, while the core
goal of our project is about connecting people, we see a large benefit of
integrating with artificial intelligence (AI) and chatbots to offer people
useful digital health tools within the app. AI on the blockchain can be used to
make much more complex decisions inside a smart contract. As AI improves, the
blockchain can evaluate whether commitments are met and release funds to the appropriate
party, similar to what an escrow agent does now. I expect that we’ll see some
truly innovative technologies come out of AI applications that help improve
health and wellness by providing access and incentives to more people at less