At this point, we
are beginning to understand that everything on the internet can be thought of
as a transaction; the blockchain is therefore useful in its own right. There are
obvious reasons for its utility. Because blockchain technology is both “trustless”
and decentralized, it leaves no room for hacking, and no single person or
company has total control over it or its content.
started realizing the potential of the blockchain beyond Bitcoin, developers
and engineers began building their own programs — and the potential to change
the way we consume information arose.
Think of the
hundreds of articles and the sheer amount of information we encounter online
every day. How do we know what is credible? We tend to believe, even if only subconsciously,
that because something was published on the internet, it must be true. It’s
important to remember, however, that anyone can publish on the web. Eduardo
Martins, for instance, faked being a war photographer on Instagram. He
succeeded to the point that he secured over 100,000 followers on the platform,
and the BBC and Vice interviewed him about his work. It turned out, however,
that his identity had been forged and his photographs were stolen. “Fake news”
as a whole is becoming more and more complicated to detect, even with
“credible” news sources.
News as a Virtual Asset
management gives protection to anyone who uses the internet as a platform for
their voice. Because the blockchain is decentralized and public, anyone can
look up content that is on the blockchain. Po.et is an example of an organization working to
reclaim value for content creators, publishers and consumers through blockchain
The concept behind
Po.et is very simple. Someone writes an article for a digital magazine and the
article is then registered in the Po.et network. The network adds this article
into its blockchain ledger, which can be searched by anyone. If somebody wants
to look up a writer or contributor in their database, any articles the
individual has registered will appear.
technology, Po.et uses an open ledger to record metadata and ownership
information of digital assets. It uses “Proof-of-Existence” as its protocol, a
new concept that maintains a less technical blockchain with no mining needed. Po.et’s
goal is to become the global framework for readily-available digital creative
works: a new standard for digital asset verification.
The platform lends
itself to various possibilities. Let’s say there’s an up-and-coming publishing
agency that wants only the most credible writers. Authors with a Po.et
background can show all their original work (and prove its veracity) on the
blockchain. Not only that, but it is also possible to see what kind of websites
writers’ work has been published on and how audiences have responded. Further, Po.et
allows an author’s work to be republished lawfully (by purchasing the license
of the article), which will also make money for the given article’s author.
not-too-distant future, when we scroll through our feeds, we may only be
interested in content that has been accredited by a blockchain. Authors will
think twice about what they create because it will stick with them forever. Artificial
intelligence (AI)-integrated data-pullers will be able to fact-check everything
in plain text — and for once, our reputations will mean something on the
Oftentimes, what a
content creator needs for their website has already been published. There are
many topics which are written about multiple times so as to avoid stealing.
Tagging digital assets will make it easy for content creators to purchase
assets that they need for their website, which will keep quality consistent on
the internet: we can avoid the inherent dilution of the same story being told a
Owners of the
digital asset will still have total control over their property: they can
decide who can and who should not be able to purchase their asset.
It seems likely
that, in the near future, managing rights to digital content will be one of the
very real ways we see blockchain innovation influencing the future of
enterprise the world over.